Businesses today have come a long way from word-of-mouth publicity to traditional media advertising to now using social media for business marketing. With consumers becoming more social and tech-savvy, social media has opened up new avenues for business owners to connect with their target audience and create awareness about their products/services.
Are you stuck without a way to promote your business? Does promoting your business through social media seem to be a hurdle to an exposure to a larger number of people? Then the only solution is to build a social media profile on your own providing details regarding your business so that you can take them to more target clients.
Twitter is one of the most popular social media platforms having approximately 328 million average monthly active users. With such an enormous user base, businesses have an excellent opportunity to build a relationship with their consumers on a personal level whilst creating a buzz about their brand.
Take a more personal tone with any posts you offer, and you should find that the audience will quickly start to engage and follow your thematic lead.
Below are some tips on how to effectively use Twitter for your business:
1) Create an Effective Twitter Bio:
Your bio is the first impression that your followers will have of your business. Create a short, concise bio that informs your followers about your business and how would it benefit them. Make use of relevant keywords related to your products/services. Also, include your website link to help convert your followers (potential customer) into a lead.
2) Follow People Relevant to your Industry:
It is very important to connect to the right kind of people for your business. Using Twitter search, find people residing in a location you want to target and having interests in the kind of products/services your business offers. Also, follow market leaders, experts and other influential people with a foothold in your industry. Retweet their tweets, engage in a conversation and ask for collaboration.
3) Respond to Mentions:
Staying active on Twitter is essential to attract new followers. Tweet informative and effective tweets about your business at least once a day. Monitor the response you get and then accordingly increase/decrease the frequency. Additionally, always respond to any mentions from your followers. Favourite’ their replies and Retweet’ good mentions to show you value their opinion. Do not become over-defensive or ignore the negative comments about your brand. Instead, listen to them, offer a sincere apology and look to resolve the issue promptly.
4) Use Right Hashtags:
Hashtags make your content easily discoverable to a wider audience beyond your followers. It helps you acquire the right kind of followers that are actually looking for your product/service. Whilst using relevant hashtags is vital, do not over-use hashtags as that can annoy readers as too many hashtags are just painful to look at and tend to take a user’s attention away from the call-to-action in question and provoke them to unfollow you.
5) Track Conversation about your Products:
There are various tools available online that can help you track conversations related to a particular keyword. Track conversations happening about your product/service and engage followers by letting them know the benefits of using your product. Add a personal touch to the conversation whilst raising their curiosity to find out more about your business.
6).Too Much Self-Promotion
It is important for brands and businesses to share their communication and message. However, it is prudent to consider that is businesses or brands are only blowing their own trumpet on Twitter, all their marketing efforts might go down the drain. While self-promotion may be important, other perspectives and engagement with followers is a crucial step towards building brand affinity.
7) Verified Accounts on Twitter
Blue and white check marks, usually administered by Twitter, indicates the account is verified. This means that the social network considers the user to be a key brand or individual, or confirming the user is who they say they are.
According to the site, an account may be verified if it is determined to be an account of public interest. Typically, this includes accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business and other key interest areas.
Applying for verification
Verification on Twitter can add to your business’s credibility. If your business or brand isn’t automatically given a checkmark, you can apply on behalf of your business. Twitter opened the opportunity to apply for verification status.
The requirements include:
A verified phone number
A confirmed email address
Tweets set as public in Tweet privacy settings
If your profile request is rejected, you must wait 30 days before the next application can be submitted for review.
Whilst there are numerous benefits of using Twitter for your business, you do need a professional social media marketing services provider offering effective Twitter marketing services to completely exploit the potential of Twitter for marketing your products/services.