Don’t for a second think that email marketing has died a slow and painful death. e-marketer recently conducted a research in which they have stated that email is still the most commonly used method for acquiring new customers. In fact, email spending increases 10% every year.
This is because, according to Social Twist, email marketing works even better than social media platforms such as Twitter or Facebook. While email marketing does have its strengths, not every email marketing strategy is killer, and not every strategy helps in boosting leads, traffic, and conversions. Email marketing services have become the need of the hour for almost every organization which plans to expand their business in the online world. Email campaigns are the most effective way of advertising and branding that can directly help in increasing visitors to any e-commerce website.
So how do businesses ensure that their email marketing strategies hit the nail on the head while spending less and ensuring quantifiable ROI? Here are five cardinal email marketing rules to follow.
1. Familiarize yourself with your users
A critical email marketing rule is not to make your users feel like strangers. While this may seem like a no-brainer, the truth is, that this rule is often brushed aside. This is a mistake that many marketers make. Just because you start your email off by saying Dear XYZ’, you have not achieved that elusive personalisation. While is effective some of the time, it tends to repel a few users as they view it as a security breach. There is a fine line between getting familiar and getting over-familiar. You need to achieve the balance between getting the user’s attention to offer them a meaningful experience and hard-selling yourself to them.
2. Stay away from spamming
Do you get those annoying telae-marketers who used to incessantly call you to tell you that you have won a free holiday in some exotic destination? Spamming is much like that. Never spam’ is another email marketing rule to follow. Don’t send out emails just for the sake of it, if you have nothing worthwhile to say to your database.
3. Subject lines are a vital component of your success
There are many articles online about how the words you use in the subject line of your emailers are critical. While this is important, what is more effective is the length of the subject lines in question. In former President, Obama’s fundraising emails, subject lines like Wow! Hey!, and Would love to meet you, were used which were successful in raising quite a fund. If you want to increase your open rate, single-word or short subject lines work best. You need to identify a subject line, experiment with it, and check to see if it works for you or not. Stay on target with your subject line. Keep the subject line as brief as possible. It’s best to include your product’s strongest selling point right in the subject line.
4. Keep mobile on your mind
According to statistics, 38% of all emails are opened on mobile devices. This percentage is only increasing with every passing day. This means that mobile is not only the future but the present too. This means that it is vital to make your emails mobile-friendly so that you don’t lose out on a large database of users.
5. Look ahead to the landing page
Emails need to lead users somewhere where they can interact with your brand and possibly convert. So while it is important to adopt an email marketing strategy that wows, it is equally important to optimize your landing page.
One of the most important parts of any email is the call to action. Therefore, your call to action plays a major role in any email marketing campaign.
If you have already been trying out email marketing make sure that you are committed to improving your efforts with each step that you take. The more you focus on getting your email marketing right, the easier it will be for you to improve your online business.