Having Issues With Conversion in Business? Here is A Practical Solution to (Almost) All Your Problems


Have you ever wondered at times when you run heavy budget campaigns on social media platforms and at the end, you do not have any major conversion to show for it? This could be as a result of missing landing Pages for your visitors to engage with. Most times your visitors get confused and leave after taking them to a page without any call-to-action.

Landing pages are the heart of a brand lead generation attempts, so why are they still so underused to get more conversions? One of the major reasons why businesses don’t use landing pages is because their digital unit doesn’t know how to set them up or used wrongly in a way that they misdirect users thus conversion becomes minimal. In a recent Conversion Benchmark Report, Unbounce analyzed the behavior of 74 million visitors to 64,284 landing pages.

Want more conversions through landing pages today?  Come along with me.

What is a Landing Page?

First, let’s begin with a simple definition:

A landing page is a web page that gives you the opportunity to capture a visitor’s information through a conversion-form. This form helps to get all the details of your leads or prospects and allows you to easily keep track of their information for follow-up and for easy conversion.

Web visitors can easily visit a landing page through the following sources such as an email, a social media post, a Facebook ad, display ad, direct mail, or pay-per-click ad.  \

This clearly shows why a landing page must be highly functional and effective due to the visitors from the sources mentioned above. Any misinformation on the landing pages can easily discourage the visitors thus conversion is denied.  

You may be reflecting on the difference between a website and a landing page. A good business website is conceived, designed, and developed around actions you want your visitors to take, and that’s where your website differs from the landing pages. If this is achieved, it can directly support your business goals such reaching out to new consumers, promoting a new product, or closing more sales.

Remember, every single page on your website has a role to play in getting conversion opportunities from each visitor—a page might not get a lot of traffic, and there might be a vital message you can highlight that will optimize [its’ usefulness].”

At the first phase, designing your landing page should come with the sole aim of reaching a particular target audience. You can build landing pages that allow visitors to download your content offers (ebooks, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product.

Key Benefits Of having your landing pages Include:

  • Landing Pages Directly Support Your Business Goals

  • Landing Pages Increase Conversions

  • Landing Pages Can Grow Your Email List

  • Landing Pages Improve Paid Search Campaigns

  • Landing Pages Generate Data and Insights

Features Of a Good Landing Page

Headline: The headline is the first thing visitors will possibly see when they ‘land’ on a landing page.

Copy: Many site optimization issues typically fall into one of three categories—attention, failure to make contact and clarity. This is why it is very germane you take note of the text on your landing page also, the copies on the page should explain the value of the offer clearly, through a clear-cut call to action and in a more captivating way. A Minimal copy can drive more conversions it is recommended you simplify your content by only 5% to increase your quick conversion.

Social Sharing Buttons/Links: These links enable visitors to easily share a landing page with their connections on social networks like Facebook, LinkedIn, and Twitter, to extend the reach of your landing page.

Lead-Capture/Conversion Form: The most critical unit of any landing page, the lead-capture or conversion form is where page visitors

On A Final Note….

Always narrow things down—one page, one purpose, period and make sure there is a conversion opportunity on every page.

If You Lose Your Brand Consistency, You Lose Your Clients.

To a greater extent, more social networks spread across our online space, and the need to get online consumers’ attention becomes a tall order as more competition online occurs more often,  thus brand consistency is as relevant as ever. Brands now understand how important social media is and how it affects their reputation, perception, and sales.  Guaranty Trust Bank is a pioneer in this Digital business. Back when many organizations felt Social Media was unimportant, GTB prioritized it and established themselves as the cool bank for young people.

However, one cool brand that has done this well in Nigeria is Gt Bank,  a pioneer in the Digital business and a perfect case study for small companies looking at using consistent branding across social media networks, including Facebook and Twitter.

55% of consumers are willing to pay more for a guaranteed good experience.  Esteban Kolsky.

In this article, you will read about the value of brand consistency and why it is important to sustain a brand online presence, and you will find A-list tips to keep your brand constant on various social platforms. Are you an entrepreneur reading this to learn about brand consistency online? This might be the perfect read for you!

The Value Of Brand Consistency

Having a great brand with a well-structured communication plan will help you realize these benefits:  

Give your business a unique personality and an identity that customers can relate to.
Differentiate your business amongst the myriad of brands.
Your image will stand out in customer’s minds.
Boosts your authority in the marketplace.
Increases customer engagement and loyalty.

The Hows of Brand Consistency

Keep Your Message Content Consistent

Develop a message plan that will help you communicate with your audiences and communities both online and offline in a consistent and relevant manner.
Clashing messages will confuse your customers and affect your brand. Hence, it is important to keep the content you share on social media channels consistently.

Set the right tone

Endeavor to be a thought leader through your engaging topic, which will inspire confidence in users that you have the ideal solution to their problems.

Be Engaging But Stay Focused on Your Brand Voice

You can share funny, interesting and informational content that you are sure your followers will respond to. However, an important thing to remember is to keep the content linked to the overall theme and identity of your business. Your voice will be the personality that your users and customers come to know and love.

Brand Quote Of The Week …

“Your Brand/Business is what you do; your Reputation is what people Remember and Share.”

― Ted Rubin

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