In today’s online marketplace, especially if you are a Business Coach or Consultant, the fastest, easiest and most effective way to win new business on LinkedIn is by getting your face, voice, and personality in front of potential prospects.
The Power of LinkedIn
Hardly any of the many social networks now available engage in the professional focus and strategic connection as LinkedIn. LinkedIn pulls together millions of professionals all around the world. Just by using the levels of connection principle, you can interact and network with people in your direct connections. With LinkedIn, the connections you are making are also connecting you to their contacts and beyond. The power of networking is enhanced exponentially.
LinkedIn is a powerful tool for MLM – but only if you know how to use it.
The most powerful concept behind LinkedIn is that it finds the right people and the connections you have with them. It makes the networks of the people we know visible. This has tremendous value.
But with the recent additional feature on LinkedIn, consultants, and businesses even now have greater opportunity to reach out to clients, prospect all with just a click.
Many people including account managers, business owners, business development managers and salespeople still find it very hard to effectively maximize the platform.
Here is another opportunity for you ….
Online video is an ideal way to do this because it instantly builds the “Know, Like and Trust” factors that become a critical component of any Business Coaching or Consulting Relationship.
Online Video = Attention & Engagement
More than 500 million hours of videos are watched on YouTube every day (Business Insider, 2016) and over 8 billion videos totaling 100 million hours are watched on Facebook every day (TechCrunch, 2016; TechCrunch, 2016).
The fact that LinkedIn is finally making video easy to do natively on the platform is cause for celebration if you’re looking for more leads and clients in the B2B marketplace.
LinkedIn Adds Native Video (Finally!)
You can now use your LinkedIn mobile app to shoot and upload native videos (up to 10 minutes in length) that play on the platform.
You can either shoot a video on the spot and upload it or choose a previously recorded video from your phone’s camera roll to upload.
You also get viewership statistics for each video that work and look similar to those for articles and posts you publish on the site.
You should have soon had access (if you don’t already!) to start using native video via your LinkedIn mobile app. If you don’t the see it on your mobile app yet, try and update the app on your phone and hopefully it will show up for you.
LinkedIn Native Video, The Game Changer
Here’s why this is such a big deal: Outside of a face-to-face interaction, nothing builds your brand faster and helps people get to Know, Like and Trust you than the online video!
If you’re a Business Coach or Consultant, giving others the ability to see you, hear you and engage with you on the emotional level that audio and video provides is priceless.
Start sharing short, informal videos of you sharing advice or tips, showing a bit of your work life, office, or even something away from work that you love and are passionate about, and tie it back to a business lesson or lifestyle choice.
The key here is you want people getting to know, like and trust you, and video is a great way to do it!
Not Using Video? Start Now!
If you’re a Business Coach or Consultant and not using podcasts, audiobooks and videos to communicate with prospects online, you’re making your ability to win new business on LinkedIn and other networks far more difficult than it needs to be.